How to Start and Run a Successful Food Truck Business

J.D. Rockefeller's Book Club


In today’s world, a different generation of street food lovers is queuing up at food carts and food trucks like never seen before. But what they don’t know is that food trucks are not new to the streets. Just as with many other trends, these are the latest version of part of a long-standing American and global culture. And yet the street food industry hasn’t ever enjoyed such notoriety or publicity.
Based on statistics from IBISWorld, a research firm in Los Angeles, the street food business including non-merchandized carts and mobile food trucks is a billion dollar industry that has experienced an 8.4% increase over the 5 years between 2007 and 2012. It is a very entrepreneurial approach with 78% of operators employing four or fewer employees. The actual number of these entities is difficult to compile, the entire mobile food industry is made of food carts, kiosks and food truck, which can be found in trains, bus stations, airports, malls resorts, conference centers, stadiums and as well as in other locations.
Experts in the food industry claim that food truck businesses are on the increase, largely because of a slow-moving economy. More and more people are looking for relatively cheaper breakfasts and lunches. In addition, today’s employees are often in a hurry, with more working time than lunch hours. Such contributing factors make the food truck concept better appealing than ever.
From a business owner’s standpoint, food trucks, trailers, carts, and kiosks have a much lower overhead than restaurants and they can be moved and relocated if one particular restaurant doesn’t generate enough business. Instead of having to worry and contemplate about the location of your restaurant and the whole real estate adage which is “location, location and location” entrepreneurs can actually drive to different locations if business isn’t great.
For your customers, you provide them with the convenience of having their food favorites right at their particular location and satisfy numerous needs by offering mobile food. First of all, you’ll need to offer food that’s cost-friendly because you won’t have bussers or wait staff to pay. You also provide the convenience of a quick service. In most cases, you offer food choices that can save people on busy schedules from having to sit down.
Your customers will be able to enjoy their street tasties while on the move to their destinations. Mobile food is generally fun to eat, provided it tastes good and also great to tell others about.

In this guide you will learn:

How to Get a License For Your Food Truck Business
Start Up Costs for a Food Truck Business
Your Concept and Design
Marketing Your Food Truck Business

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